Recruit individuals who are willing to dedicate time and energy to initiatives in activities above.

* Publish "wish lists" on the Web and other media (inspired, for instance, by Volunteer Match, www.volunteermatch.org).
* Activate networks in which people invite other people to volunteer.
* Run advertisements for volunteers in different media.

Recruit individuals with skills and specialized services that can leverage, accelerate, and strengthen initiatives in other areas.

* Ad agencies.
* Media (radio, TV, newspaper, new media, etc.).
* Market research firms.
* Professionals (lawyers, accountants, etc.).
* Trade associations, unions, etc.

Make it easier for people to volunteer.

* Encourage corporations to enable employees to volunteer their time.
* Encourage corporations to enable customers and the public to direct the use of resources that corporations donate to the public good.
* Develop virtual spaces that match volunteers with opportunities to volunteer (for example, www.volunteermatch.org).

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