Make use of communications channels usually employed to publicize brands, products, ideas, etc.

* Associate with large international events (for example, Live Earth).
* Sponsor" sports teams.
* Get endorsements from cultural icons (artists, film directors, producers, etc.).
* Design logos and icons (that could even be applied to fashionable or trend-setting objects, such as Lance Armstrong wristbands, breast-cancer t-shirts, etc.).


Recruit dedicated communicators to talk about the Earth Charter in every opportunity they have for public communication.

* Intellectuals, scientists (for example, Pulitzer and Nobel Prize winners).
* Artists, cultural producers.
* Celebrities, athletes.
* Politicians.
* Leaders of large organizations.

Convince high-visibility organizations to publicize the Earth Charter.

* Media outlets (TV, radio, newspapers, etc.) regularly sending a "Get to know the Earth Charter" message.
* Corporations printing the Earth Charter logo and URL on their products, packaging, ads, websites, etc.

Convince federal, provincial, and local governments to associate the Earth Charter with significant ceremonies or celebrations.

* Official endorsement ceremonies.

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