Examples of How to Help Make the Earth Charter a Tool for Transformation


Nurture opportunities for experimentation.

* Create "first steps" menus: practical things everyone can do at home, at work, etc.
* Create low risk environments for experimentation: clubs, parks, restaurants, exhibitions.

Develop concrete, viable frameworks for reinventing large systems.

* Cultivate the seeds of alternate economic systems (barter, self-sustainable communities, parallel currencies, etc.).
* Organize contests that stimulate people worldwide to design alternatives to existing systems (for example, www.innocentive.com).

Develop coaching programs for people who want to change their habits.

* Develop counseling programs, such as Big Brothers/Big Sisters, www.bbbs.org.
* Organize mutual aid and support programs on the model of Alcoholics Anonymous.

Support the implementation of "conscious business ecosystems".

* Organize contests sponsored by large global and local financial institutions (for example, www.bancoamazonia.com.br/premio).
* Give tax breaks and incentives to "conscious business ecosystems".
* Get buy-in from professors, consultants, journalists for the strategic superiority of the concept of "conscious business ecosystems".
* Convince the future heirs of large fortunes to tell the previous generation about the legacy they actually want to receive.

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