The Earth Charter Initiative - Values and Principles for a Sustainable Future

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Mission

The mission of the Earth Charter Initiative is to promote the transition to sustainable ways of living and a global society founded on a shared ethical framework that includes respect and care for the community of life, ecological integrity, universal human rights, respect for diversity, economic justice, democracy, and a culture of peace.

Campaign geographic reach

The seeds and care that these special gardeners provided, blossomed the following flowers which we also deeply thank for coming alive:

TV spots airing in the following channels:

  • Rede Globo (one of the largest TV broadcast of Brazil)
  • SBT
  • Discovery Channels Latin America and Brazil
  • Turner Channels (Cartoon Network, TNT, Fashion TV and Boomerang) Latin America and Brazil
  • Fox Channels in Brazil
  • MTV Brazil
  • Bloomberg TV in Brasil
  • Globosat Channels in Brazil
  • Teletica Canal 7, Costa Rica


 Banners running on:

  • Terra Portal in Brazil
  • Discovery Channels sites Worldwide
  • Turner Sites Worldwide
  • Globo.com in Brazil
  • Editora Globo Sites in Brazil


 Print ads on:

  • Vizoo Magazine in Rio de Janeiro, Brazil
  • Jornal do Comercio newspaper of Rio Grande do Sul, Brazil
  • Caderno Ecologico Jornal do Brazil
  • Revista News, Brazil


Out of Home Media by:

  • Ativa, Porto Alegre, Brazil
  • Imobi Porto Alegre, Brazil
  • Elemidia, Porto Alegre, Brazil


And as this is an organic process, certainly much more flowers will be blossoming soon.

The campaign's advertising space donation has crossed the U$ 5 million figure*.  Help us reach U$ 10 million by involving your contacts.


Go back to "It starts with one" homepage.

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