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It Starts with One
EC 10th Anniversary Communication Campaign
2010
Purpose of this campaign:
Through a global communication campaign touch hearts and move minds around the world, inspiring people individually and collectively to transform their way of thinking, becoming living examples of the Earth Charter, reflecting and acting for all – humanity, life and “Earth".
About this campaign:
The campaign- It Starts With One - was developed by volunteers of the Communications Task Force. It refers to the idea that the change we wish to see in the world begins with each individual. The goal is to foster amongst the general public the concept of "Earth Citizenship" where the interest for the common good of the planet is above the individual. The campaign is anchored on a 60 seconds TV spot with versions in three languages (English, Spanish and Portuguese) and was produced pro-bono by: EC Communication Agency, Santo Forte Digital as the video producer and Sonido as the audio producer. The volunteer team is completed by MI4, a media consultancy firm that planned and executed the campaign.
The creative concept includes 120 children from Casa do Zezinho - a social organization that seeks to promote culture and education among children in the Parque Santo Antonio’s community, Sao Paulo – that hold a blank sheet in their hands where is projected an animation of a just, sustainable and peaceful World. The film will be aired worldwide on April, the 22nd, in spaces donated by major international TV networks.
The campaign also features print ads donated by various magazines and newspapers as well as a radio spot, banners for the internet and out of home media.
Find here links with this Campaign's products:
TV Spots
- TV Video Spot in American English (60 sec) / TV Video Spot in American English (30 sec)
- TV Video Spot in British English (60 sec) / TV Video Spot in British English (30 sec)
- TV Video Spot in Spanish (60 sec) / TV Video Spot in Spanish (30 sec)
- TV Video Spot in Portuguese (60 sec) / TV Video Spot in Portuguese (30 sec)
Radio spots
Portuguese Mp3 and Zip
Texts: English
Print Adds
English: Option 1 / Option 2
Portuguese: Option 1 / Option 2
Website – Viral and banners
To download these, do a right-click on the links and save them in your computer. To see the banners, open the html file and drag the swf file into the html.
English: Horizontal banner HTML - SWF / Vertical banner HTML - SWF
Spanish: Horizontal banner HTML - SWF / Vertical banner HTML - SWF
Portuguese: Horizontal banner HTML - SWF / Vertical banner HTML - SWF
Campaign’s Geographic Reach
Check out all the TV Channels, websites, magazines, newspapers and other media services that are participating in this Campaign.
What Can You Do:
- Check here suggestions and guidelines about how you can participate in this campaign
- Send your comments and suggestions to:
fernanda.baumhardt@mac.com and crismoreno@uol.com.br
Find here more information about EC Communication and Media overall strategy.
